So what brand of makeup is making this bold claim of being "not retouched"? It is Makeup Forever and it is from their HD line. After viewing their website I decided to pop over to Sephora to check it out first hand. While trying to determine which shade of Invisible Cover Foundation I should choose, one of their helpful employees asked if I wanted to be color matched. I internally cringed because I know they do not often match me correctly, but I gave her the chance to prove me wrong. She did not. I told her I was already wearing makeup and she told me it was fine. Instead of having me wipe some of it off with makeup remover, she applied it over my existing makeup. At that point, I knew I was going to have to do it on my own. I let her decide which shade she thought was best for me and I put the bottle in my basket. She also gave me a sample of their Microperfecting Primer, which was really great and the best thing she did for me that day. Needless to say, I was NOT sold on the color she gave me. I knew it was not going to be right when I got it home and put it on the next morning. As an artist, and also as someone who has experience color matching makeup, I knew I needed to make the switch. I just didn't want to hurt her feelings. She matched me at a 118, but I knew I was a 117. It isn't a huge difference, but it was big enough. Turns out 117 could not be a closer match. So glad I trusted my instincts.
The best part about this makeup is it literally looks and feels like I'm not wearing any makeup at all! It evens out my skin tone, covers imperfections, and is not heavy in the slightest. It barely has a fragrance, if it even has one at all. I tried out the primer sample and decided to go back the next day to get it. They have a variety of color options, but I chose shade 0 which is Neutral and acceptable for all skin tones. Besides, the scent was something I could handle. Shade 6 in Apricot, just had an unpleasant smell. Neutral all the way! I also got a small Microfinish Powder to finish off the look.
After a week of using this makeup, I am pleased to report it is by far the best makeup I have used to date. It is on the pricey side, but it is well worth it. Even with my sensitive skin, I haven't had any problems at all. Not at all like the stuff from CoverGirl I reviewed earlier. Sometimes, you get what you pay for. Makeup Forever's HD line has proven to be a worthy investment.